DOCUMENTARY
50 Years Anniversary Shoes
CATEGORY
DOCUMENTARY
client
Decathlon
LOCATION
Lille, France
The brief
the journey from the first sketch to 40,000 pairs worldwide.
At the last minute, Decathlon set out to design a special anniversary shoe to gift to its 40,000 employees worldwide. The challenge was to tell the story behind the initiative in a documentary of under three minutes, capturing the entire journey from initial design to international distribution.
the approach
How we translated that into a creative direction.
With such a tight deadline and a story spanning multiple locations, I helped coordinate a distributed production involving remote filming teams and external agencies. From the design studios in Lille to manufacturing in China, the distribution hub in Paris and the first deliveries at a Decathlon site in southern France, the film brought together footage from across the production chain. The final edit condensed this complex, international operation into a concise behind-the-scenes documentary, highlighting the people and logistics that brought the project to life.
REC: CONTACT