MOTION DESIGN
50 Years of Shared Adventures
CATEGORY
MOTION DESIGN
client
Decathlon
LOCATION
Lille, France
The brief
What we set out to explore.
Exploring 50 years of shared adventures.
To celebrate Decathlon’s 50th anniversary, the brief was to create a motion design film exploring the idea of 50 years of shared adventures. The goal was to dive into the brand’s history and bring its legacy to life through archival material, forgotten stories and iconic innovations.
the approach
How we translated that into a creative direction.
Bringing five decades of history to life.
Working closely with the Decathlon Heritage Lab, I gained access to an extensive archive of rare photographs, never-before-seen documents and remarkable product prototypes. Through a combination of high-resolution photo scanning, 3D elements and motion design, I helped transform these historical materials into a dynamic visual journey through five decades of innovation, exploration and shared experiences.
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