BRAND MOVIE
Decathlon Textile Lab
CATEGORY
BRAND MOVIE
client
Decathlon
LOCATION
Lille, France
The brief
Revealing the science behind performance.
The goal was to take viewers inside Decathlon’s textile laboratories and showcase the rigorous testing behind its technical clothing. From abrasion and friction resistance to tear strength, the film aimed to highlight the expertise and innovation that go into developing every product.
the approach
Turning technical processes into a human story.
I combined immersive footage of laboratory machines putting textile components through extreme tests with face-to-camera interviews featuring designers and laboratory engineers. By balancing detailed visuals of the testing process with the people behind it, the film brought a narrative dimension to a highly technical environment, making Decathlon’s expertise tangible and accessible.
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