BRAND MOVIE
Decathlon Micro Trottoir
CATEGORY
BRAND MOVIE
client
Decathlon
LOCATION
Lille, France
The brief
50 years of stories worth sharing
To celebrate Decathlon’s 50th anniversary, the goal was to bring together the voices and experiences of its employees around a simple question: “What’s your best memory at Decathlon?” The challenge was to create a global film that captured the diversity of its teams and the shared experiences that have shaped the company over five decades.
the approach
One question, a world of perspectives.
We took a street-interview approach, meeting employees across more than four locations and asking them four questions about their experiences at Decathlon. By capturing spontaneous reactions, personal anecdotes and genuine moments, the film brought together voices from across the company in a dynamic, human-centred celebration of its 50-year history.
REC: CONTACT