BRAND MOVIE
Decathlon - Novadry Technology
CATEGORY
BRAND MOVIE
client
Decathlon
LOCATION
Lille, France
The brief
What happens when a jacket refuses to get wet?
The goal was to showcase Novadry, Decathlon’s water-repellent technology, through a new high-performance jacket prototype. The film needed to demonstrate its ability to withstand extreme weather conditions by putting it through rigorous laboratory tests designed to simulate a real storm.
the approach
Making water look spectacular — and the jacket even more so.
We brought the jacket into a controlled laboratory environment, capturing the intensity of the simulated storm and the performance of its water-repellent technology. Using high-speed footage and extreme slow motion, we turned water droplets bouncing off the fabric into striking visual sequences, combining technical demonstration with a cinematic approach to showcase the technology in action.
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