BRAND MOVIE
Decathlon - Creating the Magic Bike
CATEGORY
BRAND MOVIE
client
Decathlon
LOCATION
Lille, France
The brief
Keeping every ride on track
The goal was to introduce Decathlon Ride by highlighting its features through a relatable cycling scenario. The film focused on a common frustration for connected cyclists: running out of battery mid-ride, and the impact this can have on the overall experience.
the approach
Bringing the cycling experience to life.
We filmed cyclists on location in the forest, staging a ride that brought the battery-life challenge into a real-world setting. Combining immersive riding footage with carefully staged sequences, the film translated a familiar cyclist’s frustration into a relatable story, showcasing the app’s role in making connected rides smoother and more enjoyable.
REC: CONTACT