AFTERMOVIE
Decathlon Creative Day
CATEGORY
AFTERMOVIE
client
Decathlon
LOCATION
Lille, France
The brief
Celebrating the people behind the ideas.
Decathlon Creative Day brought together the brand’s creative community for a day of conferences, workshops, exhibitions and innovation showcases. The goal was to capture the atmosphere of the event and convey the energy, inspiration and exchanges that made it special.
the approach
Putting people at the heart of the story.
Rather than relying solely on traditional event coverage, I used a street-interview format to meet participants, gather spontaneous reactions and capture their perspectives throughout the day. Combined with immersive footage of the workshops, exhibitions and interactions, these interviews brought a human dimension to the aftermovie, reflecting the event’s energy through the people who experienced it.
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