BRAND MOVIE
Kiprun - Behind the Kiprun Pacer App
CATEGORY
BRAND MOVIE
client
Kiprun
LOCATION
Paris, France
The brief
Bringing personalised coaching to life.
To introduce KIPRUN PACER, Decathlon’s running coaching app, the goal was to create a launch film that went beyond showcasing its features. Through interviews with the developers behind the app and stories from the runners using it, the film aimed to reveal the thinking, expertise and human experience behind the technology.
the approach
Real runners, real training journeys
I combined behind-the-scenes interviews with the development team and on-location footage of athletes training on running tracks in Paris. Personal testimonials, dynamic sports sequences and illustrative shots brought together the perspectives of those who built the app and those who use it, creating a launch film that connected the product’s technical foundations to the real-life experience of runners.
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